Driving Future-Ready Growth
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The Challenge
The client's situation clearly indicated a critical need for digital transformation and development of internal capabilities that would allow for greater operational autonomy and more efficient scaling of proven solutions across global markets.
Clouds on Mars’s Client, a global frontrunner in consumer and personal care goods with over €9 billion revenue year to year, with ambitions to further accelerate growth, digitization, and automation, recognized the need to strengthen its in-house Digital & Analytics capabilities.
However, the client faced several significant challenges:
- Limited internal Digital & Analytics expertise, creating bottlenecks for innovation
- High dependency on external teams, resulting in project-based delivery that limits operational autonomy and increases costs
- Lack of an always-on, self-service solution preventing continuous process improvement and requiring external expert involvement for each initiative
- No scalable, digital solution to support fast rollout across countries and categories, limiting expansion pace and efficient replication of proven solutions in new markets
- Lack of actionable and fast data analysis has made it difficult to make strategic decisions and has hindered company growth
- Limited usability of data tools slows down discovery of insights and limits broad adoption across the organization
- No scalable digital backbone to support rapid, cross-country implementation
The Solution
Data & Analitycs Platform
The client strategically engaged with Clouds on Mars in a partnership with local vendor to catalyze a comprehensive Data & Analytics platform transformation. This collaborative ecosystem was dilligently engineered to accelerate business growth through advanced digitization and automation capabilities, leveraging deep domain expertise in data analytics, business intelligence, and emerging technologies.
A highly specialized implementation team – including 15 seasoned developers and senior consultants from Clouds on Mars, during over 5 months project, executed a multifaceted digital rollout encompassing:
- Comprehensive redesign and optimization of core business processes and workflow engine architecture
- Development of a scalable data platform with an intuitive user-friendly application interface
- Strategic migration and sophisticated redesign of mission-critical business intelligence reports
Collaboration spanned both business and IT units, ensuring each step aligned with organizational realities. From the earliest stages, handover and adoption planning were put in place to guarantee that internal teams could own, operate, and expand the solution independently – reducing external dependencies and creating a foundation for continuous innovation.
The digital transformation was powered by a best-in-class technology stack:
- Microsoft Azure – providing an enterprise-ready, secure, and scalable cloud foundation
- Databricks – enabling advanced data engineering capabilities and sophisticated analytics
- Power BI – delivering actionable, intuitive business intelligence and visualization capabilities
- Custom Web Applications in Python – uilt for seamless, user-centric operational experience
- Workflow Automation – everaging orchestration platforms to drive process consistency and operational excellence
The Results
Up to 80% cost reduction, and faster, data-driven decision-making. Enhanced automation, improved data quality, and scalable operations now empower the client to grow faster and expand into new markets with confidence.
Financial Performance Enhancement
Client expects a multi-million euro uplift in annual net sales, creating a solid foundation for the company’s ambitious growth targets. This revenue increase demonstrates the direct business value of proper data utilization and process optimization. Additionally, the solution is projected to deliver an impressive 80% cost reduction by 2027, driven by automation advancements and in-house enablement capabilities.
Operational Excellence Achievement
The scalable data platform has revolutionized the client’s operational capabilities, enabling autonomous business interventions with significantly reduced turnaround times. Data input quality has improved through automated pre-checks, greatly cutting manual work requirements and error rates. This operational excellence translates directly to better decision-making and resource allocation.
Future Growth Acceleration
The transformation has positioned the client to accelerate further growth through several key improvements:
- Increased data update frequency providing „always-on” information access
- 50% increase in process automation for the most time-consuming tasks
- Enhanced usability allowing teams to derive business insights faster and increase solution adoption
- Seamless integration of business intelligence into day-to-day routines
- Simplified business expansion pathways to smaller markets
Looking forward
With a fully digitized and automated data analitycs engine, our client is now equipped to lead in a dynamic global marketplace.
The collaboration with Clouds on Mars has transformed how the organization harnesses data – translating insights into action, accelerating innovation, and empowering local teams worldwide.
As the company continues its journey, the foundation is set for ongoing value creation through advanced analytics, AI, and the Microsoft Azure ecosystem - enabling smarter decisions, faster execution, and greater impact.
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