In this privacy policy, we (Clouds on Mars GmbH, hereinafter also referred to as “we”, “us”) explain how we collect and process personal data in connection with our B2B direct marketing, sales outreach, and business development activities. Personal data refers to all information relating to an identified or identifiable natural person.  

This privacy policy is designed to meet the requirements of the Swiss Data Protection Act (“FADP”) and, where applicable, the EU General Data Protection Regulation (“GDPR”).  

1. Responsible Person and Contact Details 

Responsible for the data processing activities described in this privacy policy is Clouds On Mars GmbH. If you have any data protection concerns or wish to exercise your rights under data protection law, you may contact us at:  

Clouds On Mars GmbH 

Data Protection 

Mühlegasse 18 

6340 Baar 

Switzerland 

privacych@cloudsonmars.com 

2. Collection and Categories of Personal Data 

We process personal data concerning prospective B2B clients, corporate decision makers, and key executives. Specifically, we process the following categories of data:  

• Master & Contact Data: First name, surname, professional function/role, corporate email address, business telephone number, and company address.  

• Business & Contextual Intelligence: Information regarding your organization’s operational environment, industry sector, business area, and public indicators relating to corporate IT or technology contexts.  

• Communication Data: Metadata and content exchanged during initial email outreach or follow-up communications.  

Data Sources: 

We collect this data directly when you communicate with us, or indirectly from publicly accessible sources, including company websites, public business registers, media, and professional networks (e.g., LinkedIn).  

3. Purposes of Data Processing and Legal Basis 

We process your personal data for the following purposes, based on our legitimate business interests in identifying, evaluating, and contacting potential prospective B2B clients:  

• Need Assessment & B2B Profiling: Reviewing and analyzing publicly available business context to evaluate organizational needs and tailor our business proposals.  

• Direct Outreach & Marketing: Initial personalized B2B communications regarding our products, solutions, and services, provided you have not objected to such outreach.  

• Communication & Relationship Management: Processing inquiries, initiating contracts, and maintaining business correspondence.  

Where applicable under data protection law, processing for these direct outreach purposes is based on our prevailing private interest in conducting B2B marketing and business development, or your consent where required.  

4. Automated Decision-Making  

We do not utilize any automated decision making and the processing does not constitute a high-risk profiling.  

5. Data Disclosure and Recipients 

Within the scope of our marketing and sales operations, we may share your data with trusted external service providers who process data strictly on our behalf (e.g., IT service providers, hosting partners, customer relationship management platform providers).  

These recipients may be located in Switzerland, the European Economic Area (EEA), or globally. If a recipient is located in a country without adequate statutory data protection, we contractually obligate the recipient to comply with applicable data protection standards using the current Standard Contractual Clauses approved by the European Commission and adapted for Swiss law, unless a statutory exception applies.  

6. Storage Duration & Deletion 

We process and store personal data for as long as necessary to conduct our direct outreach activities, maintain business relationships, or comply with statutory documentation and legal retention obligations.  

If you object to receiving direct marketing communications, your contact information will be promptly removed from active sales outreach and added to a permanent “Do Not Contact” (DNC) suppression list to ensure your opt-out preference is respected across all our systems.  

7. Data Security 

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, loss, alteration, or misuse.  

8. Your Legal Rights 

In accordance with applicable data protection law (and subject to statutory exceptions), you have the following rights:  

• Right to Object (Opt-Out): You have an absolute right to object at any time to the processing of your personal data for direct marketing and B2B profiling purposes.  

• Right of Access: You may request information on what personal data we hold about you.  

• Right to Rectification & Erasure: You may request that incorrect data be corrected or that your personal data be deleted.  

• Right to Data Portability: You may request the transfer of certain personal data in a structured, commonly used format.  

To exercise any of these rights, please contact us at the e-mail address indicated above.  

You have the right to report concerns or lodge a complaint with the competent Swiss data protection authority: Federal Data Protection and Information Commissioner (FDPIC / EDÖB), Feldeggweg 1, 3003 Bern, Switzerland (www.edoeb.admin.ch). 

9. Amendments 

We may update this privacy policy at any time without prior notice. The current version published on our website or provided in connection with our outreach shall apply.