An American multinational beauty company needed to compare prices from multiple markets of their e-stores. Gaps in pricing between countries and stores affected revenues and profits and the goal was to stabilize prices across markets and different retailers. Additionally, our customer was preparing a huge program to rename, rebrand and integrate a set of e-stores into a single European beauty store. All the above needed precise data and correct trend and results analysis to make the right business decisions on a strategical and operational level.
