GLOBAL hotel alliance

Case study


global hotel alliance

Global Hotel Alliance was founded in 2004 and now is the world’s largest alliance of independent hotel brands, bringing together more than 35 brands with over 570 hotels in 85 countries. GHA uses a shared technology platform for its member brands to drive incremental revenues and create cost savings for its member brands. GHA’s award-winning loyalty program, DISCOVERY, provides 13 million members exclusive opportunities to immerse themselves in local culture wherever they travel.


client's testimony

"Clouds on Mars’ expert consultants showed a high level of flexibility and knowledge while regularly meeting with our team to ensure the best outcome. I recommend Clouds on Mars as a reliable and professional partner and look forward to continuing to work with them."

Gary Zavaleta

Director of Data and Analytics



Replacing reports that was manually prepared at specified time periods with an automatically generated on-demand report solution that provides current, complete, cross-sectional information on production, including changes in the customer base, their history of stay and generated revenues, rewards used by customers and filed complaints. All data need to be presented in one of three time perspectives: year to date, rolling 12 months or a selected month.



GHA needed to provide over 35 cooperating hotel brands with up-to-date information containing all cross-cutting information on the extent of the collaboration - from key metrics to more detailed data. The solution had to provide access to information in a secure, fully automated, and flexible manner. In addition, reports needed to be available online and automatically updated with the most recent information. It was necessary to process huge data sets into readable indicators that were to be available in the blink of an eye.



Reports built in Power BI were an ideal way to meet all the requirements agreed with our partner. It is a solution that requires a minimum of customer service after making them available to end-users. The reports are transparent and give access to both general metrics and the ability to drill down to very detailed data. Thanks to the implementation of data access security, it was possible to build one dashboard for all brands and after making it available - each GHA partner sees only the data intended for its brand.


business value and outcomes

Our work resulted in the most relevant, dynamic and flexible Power BI report that GHA has made available to its partners in 85 countries around the world.


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