Reckitt benckiser

Case study


reckitt benckiser

Reckitt Benckiser is a British multinational consumer goods company headquatered in Slough, the United Kingdom. It operates through Health and Hygiene Home segments. The Health segment focuses on infant and child nutrition, health relief, health hygiene and supplements. The Hygiene Home segment focuses on the household sector. The company was founded in December 1999 and remains among the leaders of the industry.


client's testimony

"Clouds on Mars have being a trustful partner, delivering quick value through their expertise in Power BI and Microsoft stacks. Their full focus on solving business problems and flexible approach has been a key differentiation factor for the project success. Thanks to their help, we have been able to streamline many processes, and their quick response to the new challenges contributed to finding many valuable insights ahead of the market."

Renato Piai

Global Head of Consumer
and E-commerce Data Analytics



Reckitt Benckiser was looking for more flexible and intuitive reporting and had a desire of data-driven product innovation activities like new products and labels. Need of variance tracking, for ex. financial KPIs, sales, margin was also a case.



All analysis of competitive products were made manually slowing the whole process of reporting, involving more than 100 recipients, greatly. Same time E-commerce needed reports much more faster to answer urgent business questions.



Clouds on Mars proposed flexible, automated reports built with Microsoft Power BI. Golden Dataset was a natural choice as data model for multiple reporting areas. Industry standard (IBCS) helped with variance reporting. Innovation discovery (Google Trends, content management, e.g. Amazon) was used to support competitive analytics, products positioning and labeling.


business value and outcomes

Manually created reports replaced with automatically refreshed self-service reporting, self-explanatory and based on multiple time-based perspectives. Flexible approach with Golden Dataset, enabling the creation of measures based on business-demand.


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