Loyalty Programs And Marketing Campaigns

Company size:

Presence:

Technologies:

10 000+ Employees

Global

Power BI

01:

CHALLENGE

The Client has launched multiple promotions and loyalty programs on their gas stations but without accurate monitoring. There was no ability to connect promotions with additional sales and revenue increase and analysis of customer acquisition trends was done not often enough due to a high manual effort. The goal was to drive the efficiency of all the promotional campaigns and bring flexibility for separate EU markets as their customer behaviors vary a lot.

02:

SOLUTION

  • analysis of source data and source data model
  • design and implementation of database enhancements (materialized views, ETL procedures)
  • close cooperation with business stakeholders in order to reflect their business goals and needs
  • creation of a set of analytical reports monitoring the number of loyalty cards used, new loyalty cards, average sales per new customer, and multiple other Sales KPIs

03:

RESULTS

  • manual work limitation by 50-80%
  • faster and more frequent reporting (from weekly to daily reporting)
  • marketing campaigns correlated with real results and effects in customer acquisition
  • flexible adjustments based on country specifics

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contact

Let's talk

Katarzyna Strzelecka

Sales Operations Manager

+48 722 233 444


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contact

Let's talk


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