Improving Marketing Campaigns

Company size:

Presence:

Technologies:

300+ Employees

US and Western Europe

Power BI, Azure Cognitive Services

01:

CHALLENGE

The customer was not able to monitor their multiple marketing activities including email response, conversion rate, clickability, and many more. Without basic and advanced KPIs, decision-makers were not able to optimize their marketing spend and drive effectiveness higher than expected. Unstructured marketing data needed precleaning and structuring in order to provide analytical capabilities and an internal IT team was not available to help with their limited capacity. Moreover, there was not enough data dexterity and analytical skills in the team. A single source of truth needed to be introduced in order to gather, orchestrate & analyze all the sources together and their team required training to effectively act on delivered insights.

02:

SOLUTION

  • analysis of available sources, their structure, data quality, and typical data issues
  • unstructured marketing data needed precleaning and structuring
  • based on structured data a common data model was created
  • cooperation with the marketing team to list crucial KPIs both basic and advanced group
  • creation of live dashboards presenting selected measures
  • using Azure Cognitive Services to analyze the data sources and provide additional insights

03:

RESULTS

  • improved monitoring of marketing initiatives
  • possibility to lower costs of ineffective campaigns from 10 up to 35%
  • faster reaction and improved decision-making process
  • conversion and clickability improved by 5 p.p.

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contact

Let's talk

Katarzyna Strzelecka

Sales Operations Manager

+48 722 233 444


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contact

Let's talk


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